Magical Brands is a herbal and plant-derived health and wellness company. Magical Brands focuses on product innovation, consumer branding, research and development, and global sales and distribution. Magical Brands creates consumer-focused hardware and consumable products, including the Magical Butter Machine, a “do-it-yourself” botanical extraction machine, a line of cannabidiol (“CBD”) based products, and a line of functional mushroom based products.

The Magical Butter Machine and its related products developed by Magical Brands are focused on removing inconsistencies from the botanical extraction process and increasing production capabilities for consumers to develop nutrient-rich extracts from roots, fruits, mushrooms, and herbs, infusing the lipid extracted nutrients into butter, oils, tinctures, salves and lotions

Magical Brands’ CBD-based products are available under the “Magical” brand name and comprise various formats, including (i) edibles: soft gels, fruit chews, and hard candies; (ii) tinctures: liquid form available in multiple flavours; and (iii) topicals: presently available as a cream. Magical Brands’ sales and distribution footprint spans North America, the European Union, the United Kingdom, Australia and New Zealand using both e-commerce, direct-to-consumer and traditional retail distribution channels, including its own direct-to-consumer websites, as well as Amazon, Walmart, Bed Bath & Beyond, Greenlane and Hawthorne.