Red Light Holland and Superstar Wiz Khalifa to Launch Naturally Occurring Psilocybin and Mushrooms Wellness Brand: Mistercap
In partnership with Red Light Holland (TRIP), multi-platinum rapper Wiz Khalifa is starting a psychedelic and functional mushroom brand called MISTERCAP.
Red Light Holland hopes to leverage Khalifa’s huge following and entrepreneurial success in the cannabis industry to help end the stigma surrounding psilocybin.
The brand will sell:
- Recreational psilocybin truffles in the Netherlands (potentially expanding to other markets if legalized)
- Mushroom growing kits in the US, Canada, and Europe (launching by the end of this year)
- Other functional mushroom products
- And, of course, merch
Red Light Holland also announced that it’s starting a new program to provide advice and funding to business owners who are looking to enter Oregon’s legal psilocybin therapy market.