KINGSTON, Jamaica — International firm, Silo Wellness Inc, has announced that it has entered into a multi-year licencing agreement with the family of legendary Jamaican musician, Bob Marley, to market psychedelic mushrooms.
According to a release from Silo, a wellness company engaged in the psychedelics and functional mushroom marketplaces, the agreement covers the exclusive worldwide rights to brand, market and sell a distinct product line of functional and psychedelic mushrooms.
Silo Wellness said it is pleased to announce the multi-year licence agreement with the family, which had been in negotiation for some time.
“These are transformative times in which we are living. Our family seeks to use our platform to help facilitate positive change. Mushrooms have been used for centuries, and we believe they offer a natural pathway for healing and positivity,” commented Cedella Marley, daughter of Rita and Bob Marley.
The licensing agreement contemplates the development of a stand-alone Marley brand portfolio of functional and psychedelic micro-dosing mushroom products, formats, devices and promotional items.
To honour Marley’s legacy in Jamaica, Silo Wellness says it has pledged a percentage of product sales to be contributed towards a charitable organization, which is to be mutually agreed upon between the Marley family and Silo, and the details of which will be made public in a future announcement.
“We are incredibly excited to strike a long-term licensing agreement with the most iconic brand to ever emerge from Jamaica,” stated Douglas K Gordon, Chief Executive Officer of Silo Wellness.
The licensing agreement contemplates the development of a stand-alone Marley brand portfolio of functional and psychedelic micro-dosing mushroom products, formats, devices and promotional items.
Balford Henry
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